Welcome back for Part Two of my four-part series on content planning and strategy. In this week’s installment, we’re going to cover planning and creating your content. Because once you have a strategy and you’ve identified the objectives and tactics, you need to do the work of actually creating content to reach those goals and objectives.

In this four-part series, I will introduce you to key points every entrepreneur, small business owner, and emerging content creator should keep in mind when planning content and creating a holistic social media strategy.

One thing I’d like to do for my readers and followers is to regularly share content from outlets and blogs that I follow and believe in. Many of these sources receive daily or weekly visits from me and have helped me grow my knowledge in so many different areas. Here are my recommendations for required reading this week.