Welcome back for Part Two of my four-part series on content planning and strategy. In this week’s installment, we’re going to cover planning and creating your content. Because once you have a strategy and you’ve identified the objectives and tactics, you need to do the work of actually creating content to reach those goals and objectives.

In this four-part series, I will introduce you to key points every entrepreneur, small business owner, and emerging content creator should keep in mind when planning content and creating a holistic social media strategy.

February is Library Lovers Month, a time for everyone to recognize the value of libraries and to work to assure that the nation's libraries will continue to serve.

I’m here to tell you that if you’re a content creator and you’re sleeping on your library system that you are missing out on one of the most useful resources in your arsenal that costs you literally nothing.

So sorry for the unexpected hiatus, but as you’ll learn in this post the last several months have been consumed with a lot of work. This is a long one, so be prepared to take a few minutes to get through it. And at the end of it all, I hope you’ll share your thoughts or questions with me. Thanks for reading!

I LOVE Instagram Stories, so I decided to write a post about my favorite apps for producing novel Instagram Stories and the ones I get the most DMs about!

One thing I’d like to do for my readers and followers is to regularly share content from outlets and blogs that I follow and believe in. Many of these sources receive daily or weekly visits from me and have helped me grow my knowledge in so many different areas. Here are my recommendations for required reading this week.