Welcome back for Part Two of my four-part series on content planning and strategy. In this week’s installment, we’re going to cover planning and creating your content. Because once you have a strategy and you’ve identified the objectives and tactics, you need to do the work of actually creating content to reach those goals and objectives.

In this four-part series, I will introduce you to key points every entrepreneur, small business owner, and emerging content creator should keep in mind when planning content and creating a holistic social media strategy.

As I sit here, writing this post on the eve of a new decade, a new year, a new month, I am exhilarated and inspired by all of the limitless potential and opportunity. Truthfully, the start of a new year is always one of my favorite times of year.

Of course, I begin each week with the best-laid plans, but life happens and the things I intend to do each day or during the week sometimes get pushed off the priority list. When this happens, I go back to the tasks that help set me up for success, and this typically happens on Sundays.

So sorry for the unexpected hiatus, but as you’ll learn in this post the last several months have been consumed with a lot of work. This is a long one, so be prepared to take a few minutes to get through it. And at the end of it all, I hope you’ll share your thoughts or questions with me. Thanks for reading!

Choosing a word of the year has been a ritual of mine for three years now. But I found myself feeling pretty burned out by the last quarter of 2018. Therefore, I decided “simplify” would be my word in 2019. With those feelings in mind, I gave serious thought to my planner system at the end of last year and whether or not it was helping me in the way I intended when I chose it.

Welcome to my blog!

Chances are you found your way here through one of two ways: you follow my “planner Instagram” @cynthiaplans or you’re a friend or family member, who showed up to support me. Regardless of how you got here, I’d begin by saying thank you for visiting.