Welcome back for Part Two of my four-part series on content planning and strategy. In this week’s installment, we’re going to cover planning and creating your content. Because once you have a strategy and you’ve identified the objectives and tactics, you need to do the work of actually creating content to reach those goals and objectives.

In this four-part series, I will introduce you to key points every entrepreneur, small business owner, and emerging content creator should keep in mind when planning content and creating a holistic social media strategy.